As a business since our inception, we have always wanted to evolve with the demands of our clientele. It is true that these were not drastic changes, but we understood that our present required the most current services, technologies and tools.

Thanks to our experience of more than 25 years in the world of hairdressing and personal image care has enabled us to know the current needs to understand and adapt to the customer of this “Digital Age”.

These people or customers are completely linked to the latest trends in technology and welcome with enthusiasm any evolution in this sense. These Users, Buyers, and Consumers want to be at the center of it all. They want their products, services and experiences to be uniquely designed and tailored to their preferences. They were born with a cell phone in their hands, are growing up in the digital age, and want to live in an increasingly virtual environment.

We are walking in what we call Digital Revolution, or Industry 4.0. This is the time to face the challenges brought about by digital maturity. Now we need this digital strategy, this Digitizing Mirror to obtain the success we are looking for.

In this new project of evolution and digital transformation, we are starting again from scratch, overcoming the first steps and establishing a solid and strong foundation.

“Put the Idea to paper, apply for that paper as a patent and get it, and develop the patent into a project and company.”

We are very good at adapting to new ideas and developing them. But the important thing is to transform and adapt to the customer of the “Digital Age”.